When I first started in the fitness industry there was no Instagram, no content calendars or keyword optimizations.

The success of my businesses and our clients were founded by the work we did on the ground, making connections and the genuine experience we created both on and offline.

Since then, we have seen digital marketing shake up what is required of businesses to thrive. Sometimes it may even seem like marketing is more important than the company mission, but has it changed what the customer wants? 

Digital Marketing might have changed the game, but the consumers still want the same thing they always did - connection.